Just like all sports, product placement pervades all areas of skateboarding. I remember when I first saw DC shoes I thought they looked crappy and that no sane person would ever dream of buying them. Then, after watching a few pros in skate videos tearing down handrails in those very shoes, I saved up and got myself some. I didn’t think the shoes enhanced my skating performance but just seeing the shoes on the feet of the pros actually changed how the shoes looked! They started to look like the coolest shoes on the planet and that’s why I had to have them. So when the kids are buying skate shoes, that’s what they look for first: who’s skating in them?
A skater kid wouldn’t dream of wearing a brand not affiliated with skateboarding. So you’re going to see the same few brands on all skateboard kids. When a big … Read the rest