Founded by William T. Dillard, this store was launched in Arkansas in 1938. In 1969, Dillard acquired the status of corporation when its shares were publicly traded. Today, Dillards is a huge chain of 309 stores spread in 29 states. One of the specialities of Dillards outlet is that they have branded items, designed by top notch designers, which are not found in any ordinary outlet. Therefore the target audience of Dillards stores are people who want branded or exclusive items.
One of the reasons behind Dillards success is its strategic use of location. By locating its stores within shopping malls, it succeeded to get high traffic of customers. Then, with its affordable rates and excellent customer service it succeeded in retaining those customers. That’s why irrespective of price, its customers come back again and again.
Among the extensive product line offered by Dillards outlet, the major products are dresses, … Read the rest